Metrics
See what happens after you hit send.
One page for deliverability, reputation, and engagement across every campaign: opens, clicks, bounces, complaints, and unsubscribes, with a per-campaign breakdown.
Opens and clicks
Opens and clicks tracked per recipient, counted once each. Every link lands only on the URL you sent.
A delivery funnel
Sent, delivered, opened, clicked, with the delivery rate, so you see exactly where a send lands.
Reputation gauges
Bounce and complaint gauges scaled to your provider's thresholds, with a clear health status, so you stay deliverable.
Honest about the numbers
Apple Mail and other proxies pre-load images, which can inflate opens. day3 flags that instead of pretending the number is exact.
The two numbers that actually matter
Open rate is the metric everyone quotes and the one worth trusting least. Apple Mail Privacy Protection and similar proxies fetch tracking pixels on the recipient's behalf, whether or not anyone read the email, which inflates opens by an amount that varies with your audience's mail clients and can't be corrected for. day3 shows the number and says this out loud rather than presenting it as a measurement.
The two that do matter are bounce rate and complaint rate, because they're the two your email provider watches to decide whether to keep carrying your mail. Both are shown as gauges scaled to the provider's own thresholds rather than as bare percentages, so you can see how much headroom you have rather than having to remember what a dangerous number looks like.
Clicks are the honest engagement signal. A click requires a human action that a proxy won't fake, and day3 counts one per recipient per campaign rather than counting every time someone reopens the same email. A click also implies an open, so a clicked email is counted as opened even if the pixel never loaded.
All of it is available per recipient, not just in aggregate. When someone asks whether jane@ got the release note, the answer is a search rather than an inference.
Questions
- Does day3 track opens and clicks?
- Yes. Opens and clicks are tracked per recipient, counted once each. A click also counts as an open, since a click proves the email was opened.
- Can I see deliverability and sender reputation?
- Yes. The Metrics page shows a sent-to-clicked delivery funnel plus bounce and complaint gauges scaled to your provider's thresholds, so you stay deliverable.
- Why are my open rates unreliable?
- Because Apple Mail Privacy Protection and similar proxies pre-load tracking pixels whether or not anyone read the email. That inflates opens by an amount nobody can correct for. day3 flags this rather than presenting the number as exact. Clicks are the metric to trust, because a proxy won't click a link.
- What bounce rate is too high?
- Providers generally start acting well below 5%, and complaint rates matter from about 0.1%. Rather than expecting you to remember those numbers, day3 scales its gauges to your provider's own thresholds and shows a health status, so a problem reads as a problem.
- Can I see whether one specific person got an email?
- Yes. Delivery, opens, clicks, bounces and unsubscribes are all recorded per recipient and searchable by address, so a question about one contact is a lookup rather than a guess.
Related
- DeliverabilityAuthenticated domains, one-click unsubscribe, and automatic suppression of bounces and complaints.Read on
- CampaignsOne email to one audience. Compose, test, and send it, all on a single screen. No funnels, no approval maze.Read on
- AudiencesA named list of subscribers. Import them, add them by hand, and filter by status. Pay the same whether it's 200 or 200,000.Read on
- SaaS teamsChangelogs and release notes are a job of their own. day3 does that one job well, with deliverability and compliance built in and pricing that ignores list size.Read on
- SecurityEU-only hosting and data residency, an honest compliance posture, and every sub-processor named.Read on
- How send-based pricing worksWhat counts as a send, what happens at the monthly cap, and why list size never moves the bill.Read on