Audiences
Unlimited subscribers. Plain lists you actually understand.
A named list of subscribers. Import them, add them by hand, and filter by status. Pay the same whether it's 200 or 200,000.
Bring any list
Import a CSV of email, first name, and last name. day3 dedupes, skips suppressed addresses, and lets you retry failed rows.
Add people manually
Drop in a single subscriber when you need to. No spreadsheet required.
Status you can see
Every subscriber has a clear status (subscribed, pending, unsubscribed, bounced, complained, or suppressed), so you always know who'll receive a send.
Never billed per contact
Most tools raise the price as your list grows. day3 never does. Subscriber count has zero effect on your bill.
Six statuses, and why they matter
Every contact carries exactly one status, and it decides whether a send reaches them. Subscribed means they get campaigns. Pending means they signed up through a double opt-in form and haven't confirmed yet, so they don't. Unsubscribed means they left. Bounced means their address failed hard. Complained means they marked an email as spam. Suppressed means the address is blocked at the account level, whatever list it appears on.
The last three are not a filing system, they are reputation protection. A hard bounce or a complaint suppresses the address automatically, and a suppressed address stays out of every future send even if you re-import it from a CSV tomorrow. That is the mechanism that stops one stale list from costing you the inbox for everything else you send.
Because subscribers are free, there is no reason to prune a list to save money, which is the usual cause of accidentally deleting people you'd want back. Import your whole user base. Keep the ones who left, marked as having left. The only number that touches your bill is how many emails you actually send this month.
If you're moving from another provider, import your suppression list before your contacts. day3 then refuses the contact rows that match it, which is the guard doing its job rather than an import error.
Questions
- Is there a limit on subscribers?
- No. Every day3 plan includes unlimited subscribers. You're billed by the emails you send each month, not by list size. The one exception is the free tier, which caps at 500 subscribers because it isn't a plan you buy.
- How do I import my existing list?
- Upload a CSV with email, first_name, and last_name columns. day3 dedupes it, skips past unsubscribes and bounces, and lets you retry failed rows. Or script it against the API if you're migrating off another provider.
- What are the subscriber statuses?
- Subscribed, pending, unsubscribed, bounced, complained, and suppressed. Only subscribed contacts receive a campaign. Pending means an unconfirmed double opt-in signup. The last three are set automatically to protect your sending reputation.
- If a bounced address re-imports, will day3 email it again?
- No. Suppression is account-wide and survives re-import, so an address that hard-bounced or complained stays out of every send even if it appears in a fresh CSV. That's deliberate: re-mailing a known-bad address is one of the fastest ways to damage a domain's reputation.
- Can I keep people who unsubscribed on the list?
- Yes, and you should. They import and stay with an unsubscribed status, so you keep the record without ever mailing them. Since subscribers are free, there's no cost to keeping an accurate history.
Related
- Signup formsOne form, four ways to install it: hosted, embedded, popup, or raw HTML. Double opt-in keeps your list clean from day one.Read on
- CampaignsOne email to one audience. Compose, test, and send it, all on a single screen. No funnels, no approval maze.Read on
- APIOne REST API for your app's transactional email, your audiences, and your campaigns, plus an MCP server that turns your AI editor into a composer. Built so migrating from another provider is one script and staying in sync afterwards is a webhook handler.Read on
- How send-based pricing worksWhat counts as a send, what happens at the monthly cap, and why list size never moves the bill.Read on
- day3 vs MailchimpMailchimp is a broad marketing platform, and its bill climbs as your contact count grows, even in a month you send nothing.Read on
- GDPRHow day3 acts as your processor, the rights it upholds, and the agreements on offer.Read on